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Doing something you love as a hobby is great...
Doing something you love as a business is an entirely different matter!
Who's been able to successfully make that transition from hobby to business?
I seriously struggled in the past with this and it killed my passion for photography.
Trying to run a business took up so much more work than actually doing what I loved, and the work wasn't necessarily what I would have had in my vision.
The biggest issue (apart from tax returns!) was getting clients! I had ZERO marketing skills back then so spend most of my time plugging away online to get people to hire me!
Now, my partner has qualified as a coach, she will be looking to make a transition.
How have you business therapists enabled yourself to be successful at what you do?
I will be doing a lot of the business side of things for her so she can focus on coaching.
so I'm curious to know how you approach your marketing for your business...
Many thanks in advance!
Hello Mark,
Coaching is a serious commitment to helping others to help themselves. Very demanding and rewarding career I believe it must come from passion and the proper education. Being a business can be rewarding and sometimes frustrating. If your partner has your support, your knowledge and kindness I truly believe anything is possible.
To address your questions about marketing it takes money, drive, expos, endless amounts of what to and
Social presence. Advertising is expensive and does not always work but keep trying!
I have been a Life Coach now for Many many moons..lol. There has been many rough moments.
But I personally have a supportive partner and love of my life of 25 years that makes all rough moments
Bearable. Having a good sense of humor always help.
Good luck and great success to you and your partner.
Thanks Zandalee...
May I ask how you do your marketing?
I will be helping my partner with her marketing, mainly online through social media adverts and posts. I want to make this effective for her and as automated as possible so she can just focus on coaching and not the marketing side.
She's dedicated to being the best coach she can be to serve others and wants to create a business around it.
I don't want those business aspects to kill that passion!
Mark,
I no longer have to market. Thank Goodness. My core clients that started with me did the old good mouth to mouth.
But when I first started:
1) Go to Expos everywhere and work the group with free offerings with a smile.
2) Ads in places like Healthypages with hosting events and free samples
3) of course Social Media these days and pay for
Ads on their platforms. Great why to be seen by large age group.
4) Do a YouTube channel with a short videos on what she offers and how it works and display how you are different than other Coaches.
5) write articles that published for free.
6) Do local ads in local newspapers.
7) Get invites to do free talks at local health food stores, groups and organizations.
As you know, it can be overwhelming and a lot hard, hard and more hard work but it pays off.
Do the leg work and believe and all will come to fruition.
Believe I thought teaching in the University and getting a PH.D was hard but doing my business was one million times harder.