Hey, just a word on advertising ... it may sound silly, but honestly in the last week I have had more clients than I can deal with and that is because of where I have done some quick advertising...
It's quick, free, easy ... and did I mention free? Facebook! It may not sound very professional, but trust me MANY businesses actually have facebook pages/groups (or what I have done is make a normal facebook account with first name Rejuvenation and surname Room because they will just keep trying to make you make a page otherwise if you try anything other than one word in each field) but yeah, with doing that you can add people you know from your own friends list (if you are already using facebook) and if not, you can try get in touch with people you know, who will suggest people they know, who in turn ... well, you get the point. But also, I just started a competition today (very popular things the beauty and hair salons in my area here in Norway and in Northern Ireland are doing

) that will run for a week after I got 100 people to add me as a friend, "to win a free 60min (or 30 min depending on what you would prefer to give away yourself) massage of your choice, all you have to is reply in this thread with your best de-stressing tips, they can be funny, serious or both, but not googled. The aim is to get the most 'likes' on your tips so invite your friends to join in and like your comments" etc. and it will run for a week.
I seem to have a habit of talking waaaay to much, suffice to say that if you are low budget, and want to get less dodgy people until you can build up word of mouth advertising is to get your friends and family involved. The hardest part of being a massage therapist is getting them over that threshold in the first place- and what is a free 60min massage when you could possibly have hooked yourself a regular client because you took away the risk for them?
You could also, depending on what massage you offer, write to doctors, physiotherapists, local businesses and try to do a deal with them. Doctors can refer clients to you to destress, physios often get clients who actually just need a good sports massage and would happily have you take those clients for them so they can focus on the innumerable clientele they already receive, and offices. My physio advised me to go to somewhere (like my part-time place of work, a nursing home) and offer to massage 10 personnel for 4-6weeks (30min/45min/60min -obviously 60mins would need to be over 2 days) for a reduced rate like say, £1000 ... that the company pays

. Now the idea is, if you present it right, to persuade the company you are actually saving the them money (in the long run, time= money

) because studies prove that in certain jobs, like the health sectors- nursing homes, hospitals etc. they have a lot of people on sick leave because of bad backs, chronic neck & shoulder pains as well as migraines/headaches because of having to lift patients (bad body mechanics), so if you can show them studies (pretty sure google can provide you with statistics) that show massage therapy as beneficial at reducing sick leave, as well as staff discomfort, they would be more than happy to try it out - could tell them to provide it to their staff as part of their Christmas bonus. (The same with approaching offices, and with a desktop chair massage apparatus, you don't have bulky equipment to carry around and can do it at a desk through the clothes).
Sorry again for a long winded reply but hope my incoherent ramblings held at least a LITTLE semblance of good advice
Gina
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