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Old 6th November 2007, 05:16 PM   #1 (permalink)
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Default Advertising in hospitals/doctor's surgeries - any etiquette involved?

Hello,

I'm writing myself a list of places to advertise and wondered about hospitals, both NHS and private, and GPs surgeries.

Is there any etiquette to advertising there or do they not like advertising from complementary health practitioners?

Would it be just a matter of contacting the practice manager and asking if it's ok to place a few leaflets? How about the hospital?

Any advise gratefully received.

Thanks
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Old 6th November 2007, 05:17 PM   #2 (permalink)
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I would definitely contact those in charge to ask whether you can drop some leaflets off. It looks better than just turning up with the leaflets in hand.
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Old 6th November 2007, 05:53 PM   #3 (permalink)
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judging by the number of flippin phone calls I have had in the last 6 months it appears that the doctors surgeries around here are using the companies that supply their appointment cards to organise advertising - problem is that the advert is only good for the run of cards so once they have run out at the surgery you need to pay for another ad - also you are not always the only therapist on the card - think there has been a thread about this on the business forum -

the surgeries I have spoken to were not happy to have leaflets out other than nhs printed leaflets

I have found a lot of resistance to holistic therapies in the nhs - we went to a therapist group back in the summer and had a GP speaking , she is a GP of over 20yrs and is also qualified as a homeopath and her own collegues dont refer to her - what chance have we got?

sorry, negative thread now reading it back, if you have any luck it would be interesting to hear
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Old 6th November 2007, 08:42 PM   #4 (permalink)
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I, too, would be interested to hear if someone has something positive to say about attempts to advertise individually with NHS setups. I have never been successful. Least approachable place was my own GP practice, plus a local private hospital - administrator in that particular facility was particularly nasty. NHS hospitals definately won't take leaflets.
I've been in the business for 30 years, and still find that word of mouth is the best, plus the occasional article in a local paper (although, not needed to do that for nearly 5 years).
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Old 6th November 2007, 10:30 PM   #5 (permalink)
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Hi, I too, haven't had any luck with my GP's surgery. My GP is quite anti regarding complementary therapy and the receptionists all have faces like smacked bums anyway. So, I steer clear.

Most of my work has come via my website (which was free to set up).


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Old 7th November 2007, 01:29 PM   #6 (permalink)
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Hi
I have a colleague who works as a hypnotherapist in a GP practice. She gets referrals from them.

I think the main point is that there will always be rejections no matter what we ask for but we should never stop asking.

It may be a myth or may be the truth but the story goes that Colonel Sanders knocked on over 1,000 restaurant doors, each time getting his chicken recipe rejected. It did not stop him succeeding though.

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Old 1st December 2007, 02:56 PM   #7 (permalink)
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I stick my leaflets inside old magazines and leave them in Drs’ surgeries, dentists waiting rooms etc. I get a slow trickle of customers. The staff welcome my heaps of mags!! (You do need to sellotape the insert because the staff shake out leaflets and bin them!)
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Old 1st December 2007, 05:03 PM   #8 (permalink)
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Word of warning: those companies that call about having your ad in cards in surgeries... ignore them. Dodgy businesses. It's an on-going issue.


(Post edited for... political correctness.)
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Old 1st December 2007, 05:05 PM   #9 (permalink)
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I too have not had much luck where GPs are concerned (except one, see note below). Mind you, I contacted one surgery almost two years ago and spoke to the practice manager who wanted to set up a complementary clinic at the weekends. Alas, nothing has come of it although I still send the occasional update to her about what's happening within my practice.

It's handy of you know someone who works in a GP surgery. My sister does so I have provided her with brochures to leave on the notice board.
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Old 3rd December 2007, 01:03 AM   #10 (permalink)
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Just a quick note from Hemelgirl's post:

Most of the calls you get about advertising in Dr's surgeries on appointment cards etc are like the spoof calendar calls - many of them are cons and the cards don't actually exist!!!!!!!!

I advertise in two Dr's surgeries but these are off the back of success with their patients and the fact I have a NHS provider number and have been added to the local SHA list which has been checked by the GP. There aren't loads of enquiries but every one is a booking. The Dr's surgeries I advertise with wouldn't do it until I appeared on the local health authority list.

With regard to hospitals, I advertise in the staff areas of two hospitals (the patients can't see them) and do well from these but they are staff discount adverts placed by clients who work at the hospitals.
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Old 3rd December 2007, 07:02 AM   #11 (permalink)
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Our dentist has business cards from complementary therapists at their reception desk.
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Old 3rd December 2007, 08:58 AM   #12 (permalink)
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Bannick - how did you get an NHS Provider Number?
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Old 3rd December 2007, 11:03 AM   #13 (permalink)
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Quote:
Originally Posted by Jabba The Hut View Post
Bannick - how did you get an NHS Provider Number?
I wrote to the address I pasted below and requested one. Of course you need to detail your qualifications, insurance and membership of a professional association etc.

Organisational Codes Service
NHS Information Authority

Edited to remove the address as I shouldn't post that apparently which I don't quite understand as it's a NHS address, not a private address. I've pm'd it to you Jabba.
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Old 3rd December 2007, 11:18 AM   #14 (permalink)
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Bannick

Do you know if that is just for England or does it include the whole of the UK.

I may try contact them myself to find out.

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Old 3rd December 2007, 11:21 AM   #15 (permalink)
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How did my post re-appear here in it's original form? Weird
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Old 3rd December 2007, 11:29 AM   #16 (permalink)
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Spoke to Exeter folk who put me onto NHS National services Scotland.

They do not seem to have any idea?

Waiting for someone to get back to me. Wonder how long I will wait.

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Old 3rd December 2007, 11:32 AM   #17 (permalink)
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Quote:
Originally Posted by Patchouli View Post
Bannick

Do you know if that is just for England or does it include the whole of the UK.

I may try contact them myself to find out.

Patchouli
I can't remember to be honest, it was a few years ago now. I would guess that if you write to them, they'll point you in the right direction if they only deal with England. Also, if you include your email address in the letter, they will email their reply which saves time (I forgot to mention that before).
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Old 3rd December 2007, 11:39 AM   #18 (permalink)
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Quote:
Originally Posted by Bannick View Post
How did my post re-appear here in it's original form? Weird
I expect something untoward occurred while you were making the requested edit, and doubtless if there was a duplicate post, a moderator will have removed it, or perhaps since I see an edit line below that post, you removed the original text.

Quote:
Edited to remove the address as I shouldn't post that apparently which I don't quite understand as it's a NHS address, not a private address. I've pm'd it to you Jabba.


For ease of administration, we have a 'one rule for all' concerning street addresses, email addresses and telephone numbers. We don't permit them on the open forums.


It is, however, perfectly acceptable to post a relevant external weblink to an organisation's website where this information may be found. Do you have such a weblink you can post here?

I hope this clarifies.

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Old 3rd December 2007, 11:52 AM   #19 (permalink)
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I suppose "one rule for all" keeps things simple and straightforward.

I don't have a web address for them. I had the original information from the British Institute of Hypnotherapy, I remember you had to write in by snail mail, the only reason I still have the address is because I found the document on my PC which was the original letter I sent.
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Old 3rd December 2007, 12:05 PM   #20 (permalink)
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Quote:
Organisational Codes Service
NHS Information Authority
I just put that into Google UK, and there were literally thousands of results, but I wouldn't know which one to choose.

Thank you for PMing information to other members anyway

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